MTN announces mega sponsorship deal for Joshua Cheptegei

Posted on Feb 22, 2021
By Admin

Uganda’s  telecommunications giant MTN Uganda has announced a one-year sponsorship deal with reigning World Record holder Joshua Cheptegei.


This  deal was revealed at a press conference held on Saturday, February 20, 2021 at the Mbale Resort Hotel in Mbale City.


As part of the sponsorship deal, the teIecom company also announced shs100million contribution that will go towards the Cheptegei Foundation, an organisation started by the athlete to develop young athletics talent in the country. The foundation is based in Kapchorwa.

In addition, MTN also announces a performance package for the athlete if he wins an Olympic Gold, or any other medal at the 2020 Summer Olympics in Tokyo. There is also a performance incentive for any other world records he breaks.


Joshua Cheptegei (Courtesy Photo)


MTN Uganda Chief Executive Officer, Wim Vanhelleputte said that the telecom company could not hide its joy after its several years of investment in the sport started bearing fruit in such significant ways as Joshua’s recent exploits.


“We are very proud and honoured to announce this sponsorship deal for Joshua. At MTN, this is the next best thing we can do after several years of investment in developing athletics talent and sport in this country. Through the renowned MTN Kampala Marathon and other Uganda Athletics Federation (UAF) programs, MTN has supported the sport for over 15 years. And it is paying off. What Joshua is doing for the country is awesome and deserves to be recognized especially by his country,” Vanhelleputte said.


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