Celebrated Ugandan singer Spice Diana is embarking on a significant new chapter in her career, reportedly launching her own music label, 9Yard. This major entrepreneurial move signals the widely anticipated end of her highly successful nearly decade-long partnership with manager Roger Lubega and Source Management.
Local media outlets confirm that the "Siri Regular" hitmaker has unveiled 9Yard, a fully independent label under which she will now oversee the management of her music career, brand portfolio, and future artistic direction.
While Spice Diana has yet to issue an official public statement confirming her departure from Source Management, the establishment and launch of the 9Yard label have all but cemented the news of the professional separation.
The partnership between Spice Diana and Manager Roger Lubega has been one of the most productive and long-lasting collaborations in the modern Ugandan music scene. Over the past decade, the duo worked meticulously, propelling Diana to the forefront of the industry and establishing her as one of Uganda’s biggest female artists.
Under Source Management, Spice Diana delivered a consistent string of chart-topping hits and secured performances on major stages both locally and internationally, solidifying her status as a mainstream powerhouse.
Rumors regarding a potential split between the artist and her management team had been circulating since early this year. However, both parties consistently dismissed the speculations until now, with the launch of 9Yard providing the clearest indication of the change.
The launch of 9Yard is more than just a change in management; it represents Spice Diana’s formal move into the talent entrepreneurship space she has long envisioned.
Reports indicate that the singer is now operating her entire career independently under the new imprint. Crucially, the label’s mission extends beyond her personal brand, as she plans to utilize 9Yard to sign, mentor, and foster the careers of young, emerging talent.
This shift firmly places Spice Diana in the dual role of a major artist and a music executive, mirroring similar moves by other established artists globally who seek greater creative and financial control over their enterprises.
Industry observers view the move as a natural progression for an artist of her stature, signaling a readiness to take full ownership of her brand trajectory as she continues her reign in the highly competitive East African music space.
