By Nathan Eyagu
SOROTI - In a powerful act of community support, George William Okoit, the CEO of Teso Textiles, has made good on his promise to uplift local talent by sponsoring singer OBJ’s latest music project. This move comes after OBJ was publicly criticised by renowned artist Bebe Cool during a recent event in Bukedea, sparking widespread attention.
Okoit, a respected businessman and a firm believer in the potential of local artists, has personally financed the production of three new tracks for OBJ at the prestigious Sound City Studios in Soroti city.
Known for its state-of-the-art facilities and high production standards, Sound City Studios has been the launchpad for many successful music careers, and OBJ is now set to join their ranks thanks to Okoit’s generous backing.
This partnership goes beyond just financial support. Okoit’s involvement signifies a deep commitment to nurturing the arts within the Teso region, aiming to give young talents like OBJ the platform they need to shine. With these new tracks, OBJ is poised to elevate his music career to new heights, transforming recent criticism into a catalyst for success.
OBJ expressed heartfelt gratitude, stating, “This is more than just a sponsorship—it’s a lifeline for my career. With the backing of a visionary like George Okoit, I’m confident that my music will reach new audiences and inspire others in the community to pursue their dreams.”
Okoit’s support for OBJ not only highlights his dedication to empowering the youth but also reinforces the vital role that successful business leaders can play in fostering cultural and artistic growth within their communities.
As OBJ prepares to hit the studio, the excitement is palpable, with fans eagerly awaiting the release of what promises to be some of his best work yet.