By Our Reporter

Teso-based musician Lyrical Jersey has ignited heated debate within the regional entertainment industry after issuing strict directives to bloggers and media houses intending to cover his upcoming concert, “Lyrical and the Band Live in the City,” brought by Gorrila Gang Africa scheduled for May 9 at Soroti Museum.

The controversy stems from a viral video circulated by the blog Teso Spears, in which the artist warned that any blogger planning to report on or broadcast content from the event must first seek official approval and obtain blogging rights from his team. He further cautioned that unauthorized coverage would be undertaken “at one’s own risk,” noting that Teso Spears is currently the only platform formally working with him on the event.

Lyrical Jersey clarified that his position is not driven by arrogance but by what he describes as an effort to professionalize event coverage and protect both his brand integrity and the privacy of attendees. He referenced past experiences from earlier concerts, stating that while bloggers were appreciated for their work, continued engagement and promotion had not been consistent.

“After my previous show, we sat down and appreciated everyone who worked with us,” he explained. “Even if the appreciation wasn’t big, we made sure to recognize them. But when it came to continued support, many did not follow through.”

The singer also raised concerns about what he termed transactional relationships within the media space, alleging that some bloggers only promoted his press conference after receiving payment. He questioned the level of commitment from media stakeholders in promoting local art and culture, warning that purely commercial engagement could undermine the growth of the industry.

Addressing criticism that followed his initial remarks, Lyrical Jersey maintained that his requirement for prior permission is grounded in legal and ethical considerations. He emphasized the importance of protecting attendees’ privacy, particularly in situations where individuals may not wish to be filmed or may be captured in compromising circumstances after consuming alcohol.

“We have seen scenarios where people attend events, enjoy themselves, and later find themselves trending on social media without consent,” he said. “That is something we are trying to avoid.”

He further referenced standard media practices, stressing the importance of obtaining written consent before recording or publishing images and videos, as well as safeguarding the personal information of attendees and staff.

Drawing comparisons, the artist pointed to the approach used during a concert by Ugandan musician A Pass, noting that only accredited individuals were allowed to broadcast content from the event.

Despite backlash from some critics questioning his standing in the music industry, Lyrical Jersey remained firm, stating that his approach is not influenced by public opinion but by a commitment to professionalism.

“I might not be a big star, but I am grateful for where I am,” he said. “This is about doing things the right way. Content is business, and we must handle it professionally.”

The upcoming concert is expected to feature Lyrical Jersey alongside his band and other performers, including Larry Kwejazi, and is anticipated to draw a large audience in Soroti City. The artist has called on fans and stakeholders to support Teso talent and strengthen collaboration within the region’s creative industry.

He concluded his remarks with a message of unity: “Let’s support Teso music, let’s support Teso talent, and let’s work together.”