Veteran Ugandan singer Irene Namubiru has ignited conversation across the entertainment industry after sharply criticizing the audience engagement in Katakwi District, labeling its residents as the “hardest crowd to impress” in the country.
In candid remarks that have raised eyebrows among event organizers, Namubiru stated that the observable lack of enthusiasm and "vibe" among Katakwi residents makes performing there an unappealing prospect.
“I would never think of performing for Katakwi people because of no morale and vibe,” Namubiru reportedly stated, cementing the district’s reputation among Kampala-based artists as a difficult venue to electrify.
Namubiru’s comments echo observations made during several high-profile events held in Katakwi, primarily at the Katakwi Boma grounds, where large audiences have consistently shown little animation, even for Uganda’s biggest stars.
The trend was notably visible during the manifesto launch of local politician Ogwang. When popular artist Ava Peace took the stage, observers noted that attendees watched her performance with such intensity and silence that the atmosphere paralleled watching a “horror movie” rather than a music concert.
A similar lack of energy was reported during a presidential campaign stop by President Yoweri Museveni. When Ugandan music icon Jose Chameleone performed, the audience reaction was unusually subdued. Fans reportedly looked upon the seasoned performer, known for his dynamic stage presence, as if he were merely a "news anchor," offering no discernible cheers or shouts of enthusiasm.
Entertainment analysts hailing from the Teso sub-region have weighed in on the issue, offering sociological and environmental explanations for the unique non-responsiveness of the Katakwi audience.
According to these analysts, the behavior is not a reflection of disrespect or a lack of interest in the artists, but rather a direct result of challenging environmental and physical conditions.
Key factors cited include:
Extreme Sunshine and Heat: Events held during the day often expose the audience to intense solar radiation, leading to physical exhaustion and drained energy reserves needed for cheering and dancing.
Hunger and Energy Depletion: Analysts suggest that many attendees may arrive at the Boma grounds having not eaten anything. Consequently, there is "no more energy reserved to shout and cheer," resulting in the placid, low-morale appearances that have frustrated Kampala artists.
