Apple yesterday pulled back the curtain on its highly anticipated iPhone 17 lineup, alongside new Apple Watches and AirPods, during its annual September product event. The latest smartphones promise significant advancements, particularly in artificial intelligence capabilities, camera technology, and design.
At the heart of the standard iPhone 17 is a new, larger 6.3-inch display, a noticeable upgrade from previous models. Powering the device is Apple's brand-new A19 chip, specifically engineered to bolster the company's ambitious foray into on-device artificial intelligence, promising faster and more intuitive user experiences.
A major highlight across the series is the enhanced camera system. The iPhone 17's front-facing camera now boasts a wider field of view and an upgraded sensor. This improvement allows users to effortlessly capture stunning landscape photos without the need to rotate their device, a convenience long requested by users. Apple also confirmed "improved cameras across the board" for the entire lineup, hinting at advancements in low-light performance, zoom capabilities, and computational photography across all models.
The broader iPhone 17 family introduces several design refinements. The iPhone 17 Air steps forward with an even slimmer profile, catering to users who prioritize a lightweight and sleek form factor. Meanwhile, the premium iPhone 17 Pro and Pro Max models feature redesigned backs, promising a fresh aesthetic and potentially improved ergonomics.
Pricing for the new series starts at $799 for the standard iPhone 17. The ultra-slim iPhone 17 Air will be available from $999. For those seeking premium features and advanced photographic capabilities, the iPhone 17 Pro begins at $1,099, and the top-tier iPhone 17 Pro Max will retail from $1,199.
Consumers eager to get their hands on the new devices won't have to wait long. Preorders are set to commence this Friday, September 12, with general availability beginning a week later on September 19.
